TASKING Focuses on Embedded Communications, Delivering Internet
and Communications SolutionsCompany Anticipates Customer Needs and Prepares for
Double-Digit Growth
Dedham, Mass. - May 16, 2000 — TASKING, long
known as a world-class tools developer, today detailed its new
mission to address the needs of the embedded communications market.
With the explosive growth of Internet and communications-related
applications, more companies are faced with the challenge of
providing data and voice transmission as well as network
connectivity. TASKING recognizes this need and is leveraging its DSP
expertise as well as its intimate knowledge of embedded
microcontrollers and microprocessors to satisfy industry demand for
embedded communications and Internet connectivity. In addition to
investing significant research and development resources in
developing both its core tools business and new embedded
communications software, TASKING plans to integrate real-time
operating system and embedded Internet capabilities with its tools
portfolio. In return, TASKING is confident that it will enjoy the
double-digit growth that the embedded communications sector is
expected to achieve over the next few years. "TASKING has identified embedded
communications as a new space for embedded processors to achieve
Internet connectivity for both voice and data transmission,"
states respected DSP industry analyst Will Strauss of Forward
Concepts. "By defining and addressing this space, TASKING is
well-positioned to provide enabling technology products and services
to help companies harness the power of DSPs and embedded
processors." "Over our long history of providing
superior tool products to 100,000 licensed users, customers such as
Alcatel, Cisco, Ericsson, Motorola Cellular, Nokia, Nortel Networks
and Tektronix have come to expect TASKING to deliver products that
meet their needs," testifies TASKING's President and Chief
Operating Officer Scott Taitel. "As the lines between
communications, consumer electronics and embedded computing come
together, accounting for approximately two-thirds of the embedded
computing market, we are positioning TASKING at the convergence
point. Only there will we continue to satisfy our customers' needs
going forward. With all of our traditional telecom, datacom,
automotive and industrial control customers, issues related to data
transfer and network connectivity are becoming essential to their
needs." As TASKING moves forward in enabling the
development of communications and Internet products with embedded
software, technology and services, it brings a broad range of
products to the table. TASKING DSP tools represent the high-end of
TASKING's offerings and are in use at over 2000 customer sites
worldwide. Critical to TASKING's embedded communications strategy is
its commitment to extend its expertise in programmable DSP tools,
particularly with Motorola's DSP56xxx and Infineon's CARMEL
products, which are both firmly entrenched in many high-end embedded
communications applications. By furthering the reach of its high-end
products, TASKING aligns itself with the highest growth area in
embedded communications. Based on the findings of Forward Concepts,
the DSP industry holds the greatest potential: "DSP
continues to outpace the overall semiconductor industry,"
says Analyst Strauss. "As a result, Forward Concepts has
revised its Year 2000 growth forecast upward to 40%." In the 16- and 32-bit arena, TASKING delivers the
most price-competitive solutions on the market for the development
of PowerPC applications. Also, TASKING's smart card development
tools are already making significant inroads into the next
generation of identification and communication technologies. In the
8- and 16-bit sectors, TASKING supports the high-growth embedded
Internet appliance market by integrating its products with emWare's
Embedded Micro Internetworking Technology (EMIT), which is fast
becoming the industry connectivity standard for 8- and 16-bit
devices. Recognizing the potential of such a resource, TASKING
became a founding member of the Extend the Internet (ETI) Alliance
and remains the only worldwide Master Distributor of emWare's EMIT. Through its Embedded Applications Services group,
TASKING delivers embedded development expertise in communications
implementations of protocols (TCP/IP to WAP), languages (Assembly to
Java), and operating systems (Linux to RTOS). TASKING's services
group assists embedded communications developers with all aspects of
embedded software design and implementation from specification
through system testing. To support the embedded communications market,
TASKING is making significant R&D investments in both its core
tools business and newer embedded communications software. By
redesigning the architecture of the company's compiler technology,
TASKING plans to include advanced optimizations, DSP and embedded
controller extensions as well as IP-core, SOC and configurable-core
support. With major debugger enhancements, TASKING will enable
embedded communications developers to debug multiple cores
simultaneously, as well as take advantage of improved program
performance analysis and remote debug server capabilities. "With this all-out effort to deliver
premier embedded communications technology, TASKING raises the
standard for what a software company can provide," says
Taitel. "The intense competition to achieve dominant market
share in embedded communications race drives companies to seek out
software partners that deliver high-quality off-the-shelf software
development tools tightly integrated with real-time operating
systems, communications protocols, embedded Internet software,
application services and worldwide support for deployment,
integration and testing of software components. By defining the
embedded communications space and identifying the software and
services required by communications and network developers, TASKING
plays a pivotal role in helping companies win this all important
market share race." Going Forward Plans
To strengthen its real-time operating system capabilities, TASKING
plans to leverage its open-standards Kernel Debug Interface (KDI)
and to work with other RTOS companies to develop tightly integrated
development tools for DSP and communications applications. New
operating systems and embedded Internet offerings will be added to
TASKING's growing product portfolio as it advances further into the
embedded communications space. To learn more about embedded communications,
visit the www.embeddedcommunications.com
and www.tasking.com sites.
About TASKING
TASKING, the Embedded Communications Company, brings together the
software technology needed to compete in the embedded communications
era. TASKING's award-winning integrated development environment,
compiler, debugger, embedded Internet and RTOS offerings support a
wide range of DSPs and 8-, 16- and 32-bit microprocessors and
microcontrollers for all areas of embedded communications. TASKING,
founded in 1974, is a privately held company with headquarters in
Dedham, Massachusetts, and engineering, sales and support offices in
San Jose, California, the Netherlands, Germany, Italy, Japan and the
UK. TASKING's 100,000 licensed users include the world's leading
telecom, datacom, wireless and peripheral manufacturers. More
information about TASKING can be found at www.tasking.com and
www.embeddedcommunications.com. TASKING, the TASKING logo and
The Embedded Communications Company are trademarks of TASKING. All
other trademarks and logos are trademarks or registered trademarks
of their respective owners.
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