TASKING Extends its Reach into Embedded Communications

New International Sales Directors Accelerate and Manage Rapid Growth

Dedham, MA, July 28, 2000 — TASKING, The Embedded Communications Company, has expanded its international sales leadership team to maximize and extend TASKING's reach in the embedded communications sector. With the explosive growth of Internet and communications-related applications, more companies are faced with the challenge of providing data and voice transmission as well as network connectivity. TASKING recognizes this need and is leveraging its DSP expertise as well as its intimate knowledge of embedded microcontrollers and microprocessors to satisfy industry demand for embedded communications and Internet connectivity. Director of Sales Peter Sanders and Director of Sales and Marketing Toshihiro Tada will improve TASKING's penetration in the Benelux and Japan and the Pacific Rim regions, respectively, ensuring that TASKING enjoys the double-digit growth that the embedded communications sector is expected to achieve over the next few years.

"As the lines between communications, consumer electronics and embedded computing come together, accounting for approximately two-thirds of the embedded computing market, we are positioning TASKING at the convergence point," says President and COO Scott Taitel. "We believe that the new members of our international sales team will augment our leadership position in providing developers with communications and Internet solutions whether it be through embedded software, technology or services."

TASKING's current sales force welcomes the wealth of experience the new team members offer:

• Peter Sanders, Director of Sales, offers a powerful, results-driven determination that promises strong sales growth for TASKING. In a previous position, Sanders managed a sales team that grew IT solutions to telecommunications companies from $15 million to $30 million in just three years. Sanders' experience selling teleco products, services and systems integration will boost sales in the areas Sanders is responsible for, including Benelux (Belgium, Netherlands and Luxemburg), UK, France, Scandanavia, India, Indonesia and South Africa.

• Toshihiro Tada, Director of Sales and Marketing, brings strong marketing and business development experience to TASKING. While specializing in communications at Philips Semiconductor with key accounts such as Sharp, Matsushita Communication Industries, Alps and Mitsubishi Electric, Tada gained the strategic insight TASKING needs as it moves forward in its commitment to penetrate Asia's embedded communications market. Tada will use the same determination and ingenuity that won the project he led at Philips Semiconductors the Minister of International Trade and Industry Award from INSEC International Semiconductors to focus TASKING sales in Korea, Singapore, China, Taiwan and Japan-all areas exploding with demand for embedded communications.

TASKING continues to actively recruit additional senior sales talent for other geographic regions, including Germany.

A Comprehensive Reach into Embedded Communications
"With this all-out effort to deliver premier embedded communications technology, TASKING raises the standard for what a software company can provide," says Taitel. "Our worldwide sales force is backed by a company that delivers high-quality, off-the-shelf software development tools tightly integrated with real-time operating systems, communications protocols, embedded Internet software, application services and worldwide support for deployment, integration and testing of software components."

To learn more about embedded communications, visit the www.embeddedcommunications.com and www.tasking.com sites.

About TASKING
TASKING, the Embedded Communications Company, brings together the software technology needed to compete in the embedded communications era. TASKING's award-winning integrated development environment, compiler, debugger, embedded Internet and RTOS offerings support a wide range of DSPs and 8-, 16- and 32-bit microprocessors and microcontrollers for all areas of embedded communications. TASKING, founded in 1974, is a privately held company with headquarters in Dedham, Massachusetts, and engineering, sales and support offices in San Jose, California, the Netherlands, Germany, Italy, Japan and the UK. TASKING's 100,000 licensed users include the world's leading telecom, datacom, wireless and peripheral manufacturers. More information about TASKING can be found at www.tasking.com and www.embeddedcommunications.com.

TASKING, the TASKING logo, The Embedded Communications Company are trademarks of TASKING. All other trademarks and logos are trademarks or registered trademarks of their respective owners.