For the longest time, the humdrum thermostat was ignored by startups and hardware designers. Contemporary examples were lacking in features: read the thermometer, set the temperature. Nest, founded in 2011, set out to create a disruptive thermostat that turned this concept on its head. By taking advantage of cheaper, higher performing PCB technology that can fit into smaller spaces, Nest was able to introduce a “smart” thermostat, one that can anticipate your heating and cooling choices. However, only through efficient design and application of new PCB technologies Nest was able to create a successful entrant in the “smart home” space. Read on to find out they did it.