Beijing, China November 23, 2010–Altium Designer has won the EDN China Innovation Award 2010 for the third year in succession. The product was named as Best Product in the Development Tool and Software category.
Now on its 20th year, the EDN Innovation Awards originated in Silicon Valley and since 2005, EDN China has organized the Chinese version of the awards every year to encourage innovative enterprises and products, and boost the rapid and long-term growth of the Chinese electronics design industry.
Readers and members of EDN China voted for nominated products based on technical innovation, market impact and product service, and the best product was finally selected by the jury consisting of senior editors from EDN China and technical experts.
Mr. Jeff Lu, Editor-in-Chief of EDN China, said: “With the fast development of the electronics industry and increasingly diversified market demands, innovation has been a vital factor for the core competitiveness of enterprises. Equipped with Altium Designer, electronics design engineers can break the shackles of traditional designs and fully release their design potential, to supply the market with products of high quality and appeal. We expect that Altium, together with other companies within the industry, will continuously develop more and more new products to create greater value for China’s electronics market in the future.”
Roger Shen, CEO of Altium Greater China, said, “It’s very humbling to win this award for the third year in a row, and we appreciate the support of all those who voted for us. “Our role is to help every engineer who wants to make a difference with electronics to do so, and it’s important to recognize that it’s engineers who make the difference with their creativity, their expertise, and the risks they take.
”At the centre of this success in this part of the world is the national initiative to continue to move towards 'designed in China' a reality in the electronics sector. We know that the connected future, where the 'Internet of things' will see more and more devices talking with each other, is in fact nearly here. This is the moment in history where China’s electronics designers and companies can start to create world-class brands in their own right and then take them to the world market. Altium’s product R&D is increasingly in this direction, bringing together the worlds of electronics design and Internet connectivity together Altium Designer unifies board level and FPGA system design, embedded software development, PCB layout design and manufacture, and design data management together in a single solution.
The next release of Altium Designer is in development, and will see the introduction o f component data management, continuous content streaming of updates and new content to subscribers, as well as advanced new board-level features.
Information on Altium Designer and new features planned for the forthcoming new release, are on Altium’s web site. More detailed information on Altium Designer is at the Altium Wiki.
ENDS
Contacts:
Deborah Wang
The Hoffman Agency
+86 10 6507 0985 ext 215 dwang@hoffman.com
Alan Smith
Altium Limited
+61 2 8622 8109 alan.smith@altium.com
About Altium
Altium Limited (ASX:ALU) creates electronics design software based on the belief that anyone who wants to create electronic products that make a difference should be able to do so. Altium’s unified electronics design environment links all aspects of electronics product design in a single application that is priced to be as affordable as possible. This helps electronics designers break down barriers to innovation, harness the latest devices and technologies, manage their projects across broad design "ecosystems" and create connected, intelligent designs.
Founded in 1985, Altium has headquarters in Sydney, and operates worldwide. For more information, visit www.altium.com.
