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    Altium bolsters its position in the European Markets | Altium.com
    

    Altium announces new key roles in Europe to strengthen business activities across EMEA

    SYDNEY, Australia – 30th November 2010 – Altium, the leading developer of electronics design software, announces key promotions within the European team, underlining the importance of the European market and regional business activities.

    Altium has appointed Martin Harris, former VP Sales & Support EMEA at Altium Europe, to regional CEO for Europe, Middle East and Africa (EMEA). He continues to helm the team, manage the business in the EMEA region, and lead strategic negotiations at CEO level with customers and new prospects throughout Europe. Martin’s promotion is part of Altium’s worldwide strategy to elevate the sales regions to regional business status.

    As part of his new position, Martin Harris will also be responsible for growth. “We've seen a remarkable increase in the number of Altium Designer seat counts. In the past financial year ending June 30th more than 1,100 new companies in EMEA migrated to Altium Designer and we want to keep up this momentum in the future,” says Martin. “This important trend is ongoing and our latest financial update to the market shows a 10% growth for the EMEA region, which keeps us in an excellent position, especially with a ground breaking new release of Altium Designer in front of us.”

    The ongoing development of Altium Designer has been strengthened by the recent acquisition of the software company Morfik, which provides tools for building cloud-based applications. The Altium Designer platform will form the basis of the tools and infrastructure required to help electronics designers develop their own ecosystems of intelligent, connected devices, running their own cloud-based applications.

    To further support and drive the business in the region more locally, Altium has appointed Frank Krämer to the position of Technical Marketing Director for EMEA. Frank has been working for Altium since 2002, most recently in the position of Manager Application & Support EMEA. After graduating from Technical University of Karlsruhe (now Karlsruhe Institute of Technology) with a degree in Electrical Engineering in 1997, he started as a Technical Support Application Engineer in the reseller business, working with a range of EDA tools.

    “With our flagship product Altium Designer and our TASKING compiler tools, which play an important role in the regional automotive industry, we have a fantastic foundation to further expand our success in Europe,” comments Frank Krämer. “Working in this new role with the highly motivated team at Altium and our partners is a terrific opportunity and I am looking forward to this new endeavor.”

    Information onAltium Designer is on Altium’s web site. More detailed information on Altium Designer is at the Altium Wiki.

    ENDS

    Contacts:
    Alan Smith Altium Limited
    +61 2 8622 8109
    alan.smith@altium.com

    Gabriele Amelunxen
    PRismaPR
    +49 8106 247 233
    info@prismapr.com

    Monika Cunnington
    PRismaPR (UK)
    +44-1462 640 779
    monika@prismapr.com

    About Altium
    Altium Limited (ASX:ALU) creates electronics design software based on the belief that anyone who wants to create electronic products that make a difference should be able to do so. Altium’s unified electronics design environment links all aspects of electronics product design in a single application that is priced to be as affordable as possible. This helps electronics designers break down barriers to innovation, harness the latest devices and technologies, manage their projects across broad design "ecosystems" and create connected, intelligent designs.

    Founded in 1985, Altium has headquarters in Sydney, and operates worldwide. For more information, visit www.altium.com.

    Altium, Altium Designer and LiveDesign, and their respective logos, are trademarks or registered trademarks of Altium Limited, or its subsidiaries. All other registered or unregistered trademarks mentioned in this release are the property of their respective owners, and no trademark rights to the same are claimed.

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