SYDNEY, Australia – October 6, 2010–Australian global success Altium, which makes electronics design software used around the world, is touring the country with a series of engineering workshops in all the major capital cities.
Altium will be meeting with customers in closed sessions in Sydney on the 12th of October 2010.
The tour is hard on the heels of Altium’s plan to acquire fellow Australian software company Morfik Technology, which signals its longer-term objective to help electronics designers expand their role from designing the electronic devices found in most of today’s products, to the more exciting role of designing and engineering web-based "device ecosystems".
These will be groups of devices linked together via the "cloud‟ (Internet-based IT infrastructure such as book seller Amazon’s). Devices will be able to share data, companies will be able to create new software to run on these devices and ecosystems, and users will be able to enjoy new experiences.
Connectivity via mobile phones, laptops and similar mobile devices is familiar. In the future, this connectivity will extend to anything. Altium’s plans to develop a cloud-application development platform for electronics designers so that they can, in the future, create their own "device ecosystems‟ of clever electronic devices, and make this connectivity a reality.
For now, the session in Sydney is on how to help electronics designers create electronic products more cleverly, more quickly, and more confidently, by being able to manage the very complicated design processes in new ways.
“At the heart of every electronic product is a design process that has to cope with tens of design changes, hundreds of design files, and potentially thousands of electronic components,” said Andrew Mansfield, Vice President Asia Pacific at Altium. “Designers, and their managers, don’t want to have to focus on this complexity. They do want to focus on making a difference with their products, usually against tough competition. That’s Altium’s role, to give them the design tool they need to create a world-beating product, and the management tool that makes sense of the process. And we do this with one piece of software.”
Altium’s electronics design software is used by electronics designers, large and small, around the world, with exports contributing approximately 95% of sales. Customers include Australian icons Cochlear and ResMed, and overseas customers NASA and hi-fi style setters Bang & Olufsen.
Altium Limited (ASX:ALU) creates electronics design software based on the belief that anyone who wants to create electronic products that make a difference should be able to do so. Altium’s unified electronics design environment links all aspects of electronics product design in a single application that is priced to be as affordable as possible. This helps electronics designers break down barriers to innovation, harness the latest devices and technologies, manage their projects across broad design ‘ecosystems’, and create connected, intelligent designs.
Founded in 1985, Altium has headquarters in Sydney, and operates worldwide. For more information, visit www.altium.com.
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