Color

The Altium color system is built around three main colors — white, black, and blue — that define and express our brand identity. Bold, distinctive, and highly recognizable, this palette was deliberately designed to be both powerful and restrained.

Consistency is key: these colors must always remain unchanged, ensuring that every piece of communication feels unmistakably Altium. Whether used in the logo, digital interfaces, printed assets, or presentation materials, this palette serves as the visual anchor of our brand.

Colors in the Altium system are not only a visual tool but also an expression of our brand’s personality. Together they create a balance between clarity, authority, and innovation — helping every piece of communication feel recognizably Altium.

Our three core colors extend into scalable shade systems for flexibility and hierarchy. Use these tones for backgrounds, UI states, charts, and accents — always anchored by the core palette for consistency and accessibility.

Our secondary colors complement the core palette and add flexibility to the visual system. Use these tones for backgrounds, UI states, charts, and accents — always anchored by the core palette for consistency and accessibility.